Yesterday I was blessed with the opportunity to eat some
doritos. Now, I don’t know about you, but I can’t eat one dorito; I can’t eat
two doritos; Hell, I can’t eat 10 doritos- I eat the whole damn bag every time.
I have no self-control, and the worst part of it is that I know exactly why.
The combination of delicious salts and seasonings is too much for my taste buds
and each chip leaves me craving for more. I feel like crap the rest of the day
as a result, but nonetheless I’ll do it again next time they are presented to
me. One will never be enough.
Diminished returns is usually something we hear about in
economics. The general idea behind is that eventually you will reach a point
where something just isn’t worth the trouble anymore. Case in point, I likely
could be satisfied after one dorito. I recall a nutrition professor in college
telling us that 80% of the enjoyment in the taste of a food comes in the first
bite. But I want to keep the taste alive, so I eat another, even though it
won’t be as satisfying. With each chip, the enjoyment goes down, so the desire
goes up- it’s almost like a drug.
A drug.
Through my extensive watching of the evening news and NatGeo
documentaries growing up, I’ve learned some basic truths about some kinds of
drug addictions. The first step is getting addicted, and some drugs are so
potent that the first hit can be enough to do the job. Then, once hooked, the
money to keep the drug flowing is needed because with each hit, the enjoyment is
going to go down a little, so more needs to be purchased for the same effect. Over
time the amount of the drug needed hits a level past the person’s income, and
once finances are exhausted we hear about theft, break-ins, family trouble, and
all sorts of horrible things that eventually end up with people in jail*.
We Americans are addicted. We are addicted to money,
television, social media, oil and gas, self-image, and sports. It’s evident in
our everyday lives that some things, we they to suddenly disappear, would leave
many people without a sense of reality. Think about sports: we watch sports
endlessly, bet on the winners, listen on the radio, play constantly, and stay
ruthlessly loyal to teams that we honestly have no real affiliation to other
than ‘my parents always liked them, so I did too’ or ‘I live in __insert big
city here__ so I like them’. For athletes, performance means contracts and
exposure. Exposure and contracts means advertising deals, which means $$$,
which means financial stability and freedom that is the essence of the American
Dream™. The huge amounts of fans and the insane amounts of money involved in
sports are a lure, and once an athlete takes that first hit, they are addicted.
I didn’t make it far in the sporting world. I competed in
baseball and lettered in swimming in high school, and ran decently well for a
small, relatively unsuccessful D1 men’s track team. But even I know what it
feels like. Beating people in a race is an exhilarating feeling, and I still to
this day can’t get enough of it- it’s a rush. I would push and push and push to
get where I needed to be in order to win. Long nights of sleep, healthy food,
proper exercises, high mileage, and adequate equipment coupled with a strong
desire to give everything in practice every day led me to gains I never would
have expected out of myself. It was all fun, but it was also addicting. I can’t
even imagine getting paid to do it.
Individual sports have a dorito doping problem. We’ve
seen it in cycling, weightlifting, and track and field. It seems that each week
brings a new story of a high-level track athlete being busted for
performance-enhancing drugs, and in many cases we have seen athletes receiving
Olympic Medals years after the fact, as a result of a medal winner being stripped
of their award. We’ve reached a point in the sport where racing simply isn’t
good enough anymore. We want records, fast times, big names- everything to
bring us excitement in our instant gratification world. Running message boards
are filled with young people asking questions about what kinds of workouts
elites do to become as fast as they are. The truth lies in 100+ mile weeks and
bone-breaking weariness, not some fancy workout designed by some genius coach.
What’s a quick way to the top? For some, the answer is PEDs.
Recently, Nike has announced that it will pay marathoners to
be put into a perfect situation in order to break the 2-hour barrier. Before
that, a group called the Sub-2 project was created for the same purpose, the
difference being trying to race below sea level in the Middle East instead of
in Oregon. Many big races across the world offer large bonuses to run a certain
fast time, and once one person uses PEDs, the rest almost need to follow suit.
Did you ever watch interviews with cyclists busted for doping? Most of them
said they had no choice; in the world of cycling EVERYONE was doing it, so the
only way to stay competitive and keep making money was to dope as well, because
only a small handful of people on this planet are talented enough to be as good
as professional athletes who are doping. Track would be no different. If
someone bursts onto the scene and has amazing success from doping, odds are
some of the athletes will either figure that out or be tempted to use PEDs
themselves. From there, it rainbows out to everyone, and soon after that, the
ones who didn’t use PEDs are losing sponsorships because they can’t perform
well in races. To add insult to injury, some countries don’t have effective
measures to prevent doping from happening, and this leads athletes in stricter
countries to push the boundaries.
Look at the women’s world records for some of the distance
events (the ones held by Chinese women from more than 15 years ago). No
seriously, do it. Tell me that those times are attainable and that female
athletes wouldn’t be tempted to try every means necessary to get to that level.
Do it.
Doping isn’t the problem. Our obsession with records and
fast times is the problem. We no longer can be satisfied watching a race simply
to see who gets to the finish line the quickest. Heck, there are runners out
there getting paid to be a pacer for another- often faster- runner. The lead
them out for the first part of a race, and drop out usually around 2/3 into the
race and leave the runner to themselves after that. In major marathons a good
pacing job pays out tens of thousands of dollars. I like to think of racing in
terms of when I was a camper as a kid. When lunch was served, the race to get
into line first was on- I had to get food first. I would race other kids to the
building where lunch was served. It didn’t matter how fast you got there; the
only thing that mattered was who got there first. That isn’t the case anymore.
This past Olympics the Men’s 1500m final came under scrutiny
for its absurdly slow finishing time. The winners came in around 20 seconds
slower than they were capable of running a in race slightly shorter than a
mile. We forget that tactically it was brilliant. We forget that the last lap
was run in something around 50 seconds by the eventual winner. What we remember
is the slow first few laps. I myself have had significant problems with that
race, but for different reasons. I don’t like tactical racing because I love
watching people give 100%, start to finish. It shouldn’t have anything to do
with records for fast times that we say mean something. Times disappear- races
do not. Time is a human construct, but our bodies are not. The reason we have
doping is because we are obsessed with time, speed, instant gratification,
money, and success.
The solution is complex, and obviously I don’t know the
answer. It’s one thing to tell people not to use PEDs, it’s another to say
‘hey, just don’t be as fast as people who use PEDs and get away with it. You
won’t make as much money, but it’ll be ok’. I was fortunate enough to never
have to witness people using or dealing with PEDs, but I was a victim of our
time-intensive culture. We wear GPS watches that nail down our run distances to
the hundredth-of-a-mile; we can track our pace at any point during a run,
especially during a workout; we run races where we are more focused on our pace
than our outcome; we even create special ‘distance carnival’ track meets where
athletes are shipped onto tracks like cattle and race only for a time important
to them, not knowing more than handful of people in their race. We have taken
away the joy of racing to win, placed the emphasis on times, and then wondered
why people cheat in marathons and use performance-enhancing drugs on the track.
I take performance-enhancers every day- vegetables, fruit, whole grains, doritos,
and healthy meats. I don’t take performance-enhancing drugs. You shouldn’t
either. Our culture makes it ok to take shortcuts and cut corners on the way to
the top, but the process is truly what makes life enjoyable. Doping isn’t the real problem- our culture
is.
*disclaimer: not all drug addictions work this way, so don’t
lump everyone together. However, this does happen
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